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AMA Truth in Advertising survey results released

On August 28, the American Medical Association (AMA) released new public opinion survey data to support the AMA Truth in Advertising (TIA) Campaign, which is designed to ensure physicians and other health care professionals clearly and honestly state their level of training, education, and licensing. The first page of the survey contains a chart outlining patient perceptions on who is or is not a physician.

To ensure patients know which “doctor” is providing their care, the AMA model Health Care Professional Transparency Act:
  • Requires all health care professionals to clearly and accurately identify themselves in all writings, advertisements, and other communications.
  • Requires all health care professionals to wear, during patient encounters, a nametag that clearly identifies the type of license they hold.
  • Prohibits advertisements or websites advertising health care services from including deceptive or misleading information.

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